TheCoolTV is coming to the Grand Rapids-Kalamazoo-Battle Creek television market thanks to LIN Media.
LIN Media has added the music multicast channel TheCoolTV to 11 of its 17 markets, adding approximately six million homes to CoolTV’s distribution. The markets are Indianapolis, Austin, Hartford, Toledo, Providence, Grand Rapids, Albuquerque, Ft. Wayne, Springfield, Mass.; Terre Haute, Ind.; and Lafayette, Ind.
CoolTV is part of Kansas-based Cool Music Network. The channel offers round-the clock music videos, like the early days of MTV. CoolTV describes itself as “hyper-localized” and customizable “to reflect the tastes of the local demographics, music scene and even emerging artists.”
“We are diligent about carefully evaluating the myriad of opportunities available for programming on our web sites, mobile applications and digital spectrum,” said LIN President/CEO Vincent Sadusky. “TheCoolTV offers a unique mix of both live national performances and favorite local music that can be customized to our markets.”
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